Small Business Owner’s Workshop – Register Here 

Venue Details:  https://eventup.com/venue/breather-374-congress-street-500/

ASK THE EXPERTS!  This workshop will have limited number of attendees and the format is open for you to ask the experts questions you may have about SEO or writing a business plan.

We will cover two important topics for small business owners in this workshop:

• How to Use Targeted Advertising to Reach the Right Customer for Your Business, and,
• How to Write A Business Plan – from the Small Business Planning Development Center

How to Use Targeted Advertising –  In this presentation, you’ll learn from Dave DeBlasio:

1. How to keep your Facebook and Instagram audience engaged by implementing the 1/3 mix social media marketing strategy;
2. A large part of online advertising is understanding how to reach the right customer for your business. You’ll learn how to use Facebook and Instagram’s targeted advertising to capture the attention of your best customer;
3. Already running ads on Google? You’ll learn how to use Google’s new demographic targeting to ensure that your ads show to the best customer for your business;
4. Do you have an email marketing list? You’ll learn how you can use your existing email marketing list to reach the right customers on Facebook, Instagram and Google;
5. Now that you’re ready to drive new business into your website, is your website ready for new customers? You’ll learn a few, easy-to-implement, strategies to ensure that your website is ready to convert to new business for your company.

Small Business Planning Development Center Workshop – Presented by Jill Beresford, the State’s Top Performer and winner of State Star Award.

The MSBDC provides free and confidential business advice to existing and prospective small business people. Areas of assistance include, but are not limited to: business plan development, loan package development, cash flow analysis, personnel and organizational issues, conventional and non-conventional financing, and marketing. They also offer training seminars on a variety of topics, including starting a business, financial planning, government procurement, marketing and international trade assistance.  For the purposes of this workshop, Jill Beresford will focus on important issues when writing a business plan.

Dave DeBlasio works with established and growth-stage companies to help business owners and decision makers understand how to properly translate their message to the web. Dave implements results oriented internet advertising campaigns to help companies reach and convert the right customers for their business. Dave and his team at DeBlasio New Media Marketing, help you solve the question, “How do you use the latest resources available to your company and your customer base to improve and grow your business?”

Jill Beresford spent 25 years successfully working in the Turnaround & Restructuring Industry filling the positions of CEO, CFO, CRO and/or CMO.  She has worked in a wide variety of corporate environments including private, public, international, start-ups, family-held businesses, Chapter 11 bankruptcies, orderly liquidations and turn-around situations.

Jill became the CEO and Chairman of the Board of a publicly-held corporation during the 1990’s.  She was given the CEO job as the company teetered on the brink of bankruptcy and she was successful in turning it around into profitability.  Only 3% of the world’s companies were led by a female CEO at that time and today that number is only 5% and declining.

More recently, Jill has been consulting to Small Businesses with the Small Business Administration and Massachusetts Small Business Development Centers, Goldman Sachs 10,000 Small Businesses program through Babson, and Eastern Bank’s BEI program.

Jill is frequently a judge and panelist for small businesses including the SBA’s Emerging Leader’s Initiative, VETtoCEO programs, South Shore Young Entrepreneurs Program, the New England Business Association and others.  She helps her clients write award-winning business plans and successfully get financing for their ventures.  Most recently, the American Small Business Development Centers recognized Jill as the top small business advisor in Massachusetts where she was awarded the coveted State Star Performer award.

Jill’s M.B.A. is from Boston University.  

Register Here