Whether you’re a landlord or an agent, the real estate business can offer an extremely lucrative career.

A career in real estate is tempting, especially for busy women. You can make your own hours and engineer showings and open houses around family meals, PTO meetings and soccer games. When successful, perks and profits are high.

Not to mention, there’s always a market for real estate, because people always need homes.

Entering the real estate business also requires acquiring very specific skills. If you possess this certain skill set, you will have a better opportunity to grow your business into something truly profitable.

To help and inform you budding realtors, we’ve made a short list that outlines how you can expand your real estate business.

Know How to Market Yourself

In order to truly succeed, you must make people aware of what you have to offer. Brand awareness is extremely important to helping your business thrive.

Consider hiring a marketing company or advertising yourself on social media. Present yourself well and business will come.

Improve Your Time Management Skills

You want to be able to utilize every moment during your working hours. But at the same time, you don’t want to create too much pressure for yourself.

Create a calendar or a personal agenda. If you don’t have a plan in place, you may feel scatterbrained and may ultimately end up achieving less than planned.

Include break in your schedule. It will help you make the most of your time.

Outsource Your Work

Delegate, delegate, delegate. If you can afford to hire additional help, you will reap the benefits of assistance.

For example, if you’re a landlord hiring the right property management company will give you more time to do things such as look into purchasing more properties.

The more tasks you can reasonably outsource, the more you can help grow your business.

Ask for Referrals

You’ve got clients. And, you know you’ve done your job exceptionally well. Ask a few of them to sing your praises. Satisfied customers should have no problem letting other people know how well you’ve served them.

However, if you don’t ask them to speak on your behalf, it may not cross their minds. So, don’t hesitate. Your potential clients will likely be asking for them from you.

Hand Out Business Cards

In the internet age, it may seem old-fashioned, but handing out business cards can be a boon. They’re not incredibly expensive, and a well-designed one is sure to capture the attention of anyone looking for a home.

Even if you only get one transaction as a result of handing out 100 business cards, you’ve still amassed a considerable return on investment.

Know Your Market

A journalist would say, know your audience. As a realtor, it’s essential that you know your market. If you don’t focus your attention on the customer base that you want to have, your efforts will be neither productive nor fruitful.

In order to succeed, you must be aware of your demographic and what exactly they’re looking for. Always be aware of current market trends.

Assess Your Skills

There’s always room for growth and this holds true for any professional.

Learn to look at yourself, as well as at your business, with an objective eye. Look out for things you can improve on —make positive changes and you’ll see results, guaranteed.