Popular consignment shop Covet in South Boston has opened a new location on Charles Street in Beacon Hill. The contemporary, accessibly priced shop features a similar bright, trendy interior style as the South Boston location, but it has a higher-end merchandise selection.
“It’s definitely a different vibe,” says owner Hanadi Hamzeh. “What ends up happening with consignment, generally, is you end up becoming a reflection of your neighborhood, because the women who are bringing in clothes are the ones who live in that neighborhood.”
In fact, the neighborhood is what drew Hamzeh to Beacon Hill. She wanted to cultivate the same local, community feel that she cultivated in the South Boston store, which is also located in a primarily residential area.
Hamzeh launched Covet after leaving her career in STEM to pursue retail, which she feels is a more creative business. She had been running an E-bay store while working in the lab and took a part-time gig at a consignment store to learn the ropes.
The stylish owner says there was never any question about what kind of store she would run. “It’s how I shop,” she says. “I like the thrill of the hunt. I love that consignment is sustainable. And, it’s so much more fun, you never know what’s going to walk through the door.”
At Covet, you might find a pair of like-new Chanel slides one day and a festival-ready Free People jumpsuit another.
What you won’t find: low quality items. Hamzeh selects all her merchandise with an eye to excellent condition and on-trend style. Often, when items are posted on Instagram, Covet will receive DMs reserving the item before it even hits the store floor.
What sets Covet apart from other consignment stores is the boutique experience. Hamzeh says this was very important to her. Whereas many secondhand shops serve a lower end market, Covet provides the customer service and shopping experience of a luxury boutique and a curated selection of designer items.
Since Second Time Around closed its Boston locations, including the Beacon Hill store, in 2017, there’s been a gap in that high-end but accessible market. Hamzeh says, “I think Beacon Hill really needed a shop like ours. Women have been so excited to shop in a store that’s affordable and fun.”